Retail trade is rightfully considered the most profitable and affordable type of trade business. Large companies, firms, societies and ordinary private individuals are engaged in retail trade. Retail trade can be profitable only with detailed planning of the trade business, which will be considered later.
Retail shops are of two types:
– Classic (really existing buildings and premises).
– Virtual (typical online stores).
Opening a classic or virtual store, it is necessary, first of all, to decide with which type of product you will have to deal with (food, tools, household appliances, medicines, etc. P.).
For a classic store, you should find a suitable place where it will be available to the maximum number of potential customers. To do this, you should first study the needs of the region in certain goods. It may be necessary to conduct social. population Survey.
When opening a retail store, you should use advertising and marketing techniques, such as: posting outdoor advertising, distribution of leaflets, organization of promotions and competitions.
The just open store is extremely needed by a permanent influx of new customers who can not attract high quality goods, but rather affordable price.
The retail store will be popular only when it will differ favorably with competitors’ stores, this applies to: affordable price, a wide range of goods, high quality goods. There should also be a high customer service culture in the store. The original design of the store room is no less important, and a pleasant atmosphere, complemented by good music.
Conclusion: only a proper understanding of the needs and desires of customers provide prosperity to any retail store. The store owner should always think, first of all, about the needs of his customers and only then about the arrival of the store, these are the harsh customs of the retail market.
